Halal-Certified Food & Beverages: Malaysia’s Export Powerhouse (2025 Edition)

How Malaysia is feeding global demand and becoming a key halal F&B player

---

Malaysia’s halal food & beverage exports reached RM61.8 billion in 2024, projected to hit RM65 billion in 2025. Discover what’s driving the growth—and how Malaysian SMEs can tap into the USD 2.7 trillion global halal market.

---

Malaysia’s Halal Export Snapshot

• Malaysia’s halal exports hit RM59.46 billion (USD 12.9 billion) in 2022 — nearly double from RM30.3 billion in 2021.

• By end-2024:

  • Reached RM61.8 billion, up 15% year-on-year

  • MATRADE targets RM65 billion by 2025

• Halal F&B contributes 7.4% to Malaysia’s GDP

Top export destinations include:
✅ China
✅ Indonesia
✅ US
✅ Japan
✅ South Korea

→ Source: MATRADE Halal Performance

---

Global Halal Food Market Overview

• 2024 market size: USD 2.71 trillion

• Projected 2033: USD 5.9–6.0 trillion

• Asia-Pacific dominance: 48% market share

• MENA region CAGR: 7.1% growth through 2030

→ Source: Statista, Research and Markets

---

Why Malaysia Has the Edge

1. Globally Recognised Certification

Malaysia’s JAKIM Halal certification is recognised by over 80 foreign authorities in 45+ countries.
→ Learn more: JAKIM Halal Hub

2. Strong Policy & Masterplan

Under the Halal Industry Master Plan (HIMP), Malaysia aims to:

• Reach RM70 billion halal exports by 2030

• Contribute 11% of GDP

• Create 700,000+ halal-related jobs

3. Ecosystem Support & Industrial Parks

• 14+ halal parks nationwide

• RM16.4 billion invested to date

• Annual MIHAS expo generates RM24.87 billion in trade value

---

️ Key Product Segments & Trends

• ✅ Processed foods & sauces

• ✅ Ready-to-eat halal meals

• ✅ Frozen meats & snacks

• ✅ Halal-certified beverages

• ✅ Plant-based halal F&B products

• ✅ Halal confectionery & desserts

Digitalisation and halal e-commerce are also accelerating, especially via Shopee and TikTok Shop Malaysia.

---

What This Means for Malaysian SMEs

✔️ Global demand is exploding — with strong preference for certified suppliers
✔️ Malaysia has the trust advantage with JAKIM certification
✔️ Local SMEs can scale beyond domestic markets, especially via export grants
✔️ Premiumisation & innovation (healthier, fortified, plant-based halal foods) are in high demand

---

How to Start Selling Halal F&B Globally

1. Apply for JAKIM Halal certification

2. Register with MATRADE & HDC

3. Join MIHAS or halal trade fairs

4. Apply for grants like Market Development Grant (MDG)

5. List on halal-friendly e-commerce platforms

6. Explore cross-border shipping (B2B & B2C)

---

❓ FAQs

What is Malaysia’s halal export value now?

RM61.8 billion as of end-2024, up 15% year-on-year.

What is the size of the global halal food market?

USD 2.7 trillion in 2024, expected to double by 2033.

What’s the most trusted halal certifier in the world?

JAKIM Malaysia, recognised in 45+ countries.

---

Summary

Malaysia sits at the heart of a USD 6 trillion global halal boom.
With its trusted certification, proactive government support, and rising consumer demand, it’s uniquely positioned to lead halal food exports in the decade ahead.

Whether you’re a local SME, private label manufacturer, or DTC F&B brand — this is your moment to go halal, go global.